Online readers love free information. They scour the internet daily looking for specific information to solve their problems, to help them be successful, to live longer, or get healthy. Why not publish your helpful solution-oriented articles online too?
But wait! There are a few things to keep in mind when writing online. Long paragraphs are usually acceptable for print media; they are not for the web. If you want to write articles that web users will love to read and put to use follow these 7 simple tips:
Make your article scan ready. A study by Jakob Nielson, publicized as the guru of web page usability by the New York Times published that only 16% of his test users actually read the copy they found online; 79% of them simply scanned it. Your impatient web readers will want
important information to jump out at them.
Some practical ways to make your text scannable are:headings, sub-headings, bulleted list, numbered lists, easy steps and/or typeface variation. For example, compelling headlines are considered an art. Are you drawn to the author’s article as “How to Write Web Articles” or “5 Tips to Write Winning Web Articles?”
Keep it short. Get and keep the attention of web readers by delivering short messages. You put effort into gaining your web reader’s attention; now make their click worthwhile with brief compelling copy in bite sizes.
Start with the conclusion. Your readers may not make it to the end of your piece to get it. Web readers don’t want to get bogged down in long blocks of text. So get to the point early and use the rest of your article to support that main point.
Make Your Title Sizzle. Dull titles will not capture your readers’ interest. It will make your article fade into the sea of other boring articles listed in article banks these days. You have to create a title that will reach out and grab your reader by the collar. To get your article read, start with a sizzling title. Make it short. Create interest. Include the main benefit or solution in your title.
Talk to Your Targeted Audience. Your information is not for everyone. Avoid generalities. Choose a friend or family member that’s interested in your topic. Write your article to them. Writing to a friend will make your copy personable and friendly.
You won’t come across as a fussy hen, do this, do this, don’t do that. You will connect with your readers as a friend giving advice. Your article will do a better job of building creditability for you. Creditability inspires trust and readers only trust their friends.
Add substance. Resist fluffing your articles. Include practical valuable information in your copy. Everyone loses when you don’t take the time to impart substance. It increases the reputation of the Internet being an unreliable source of knowledge. Additionally, the lack
of substance will block your road to profitable referrals.
Do the research and/or draw from your knowledge and experience to illustrate. Your stories and real-life examples will meet your reader’s need for practical information and connect with their emotion. It’s a known fact that emotions will move people to action. Whether you desire them to act by signing up or making a purchase, add substance to improve your readers’ responses.
Make it web professional. Create a more web professional look by using short sentences then format your page to approximately 65 characters per line. Long stringed sentences that stream from side to side of the web page look visually unprofessional. Select a layout
for your article from several short article formats that include the how-to, tips list, question-answer, problem-solutions, and interviews.
Make your introduction and summary short but do add one. Your web readers don’t want just a list of boring facts and information. They want to connect with you by reading your personable introduction and practical tips with a definite ending or summary. Remember excited readers become enthusiastic buyers and enthusiastic buyers will refer your product or service to all their friends.
Use keywords. Thread your keywords throughout your short article as naturally as possible. Otherwise, your copy will sound stiff and dull. To gain visibility on the search engines, your site must be “indexed” by their robotic software.
In its most basic form, they must be able to compare the code, keywords, and other Meta tags with the actual content of the site. From this, they reach a conclusion regarding the context of the site. This and other factors will affect how well your copy or website
places in the search engines.
It is also necessary to use keywords to ensure your article ranks high on Google. Use this free tool to find suitable keywords