If you’re a writer who can write short, snappy, but chock-full-of-information articles, then the Internet is your perfect home. For anatomical reasons, web surfers cannot read long articles with text-rich paragraphs – but they’re after information, and if you can provide it, then you’re a winner.
But how do you let the world know that you can write well? And how can the world know that you are willing to offer your services as an article writer?
The key is to successfully market yourself by marketing your articles. But if you can’t send out dozens of emails to prospective clients, or spend hours designing a website, what can you do to get people to hire you?
The key is to write one, and only one ground-breaking article, and to include a resource box.
A resource box contains information about you, and it will usually be at the end of your article. But to make your Web visitors curious, you have to make a resource box so brief and loaded with information, they’ll want to hire you after they read the first five words of it.
So what should be in your resource box?
- Give your name – not your full name that stretches all the way out of your birth certificate, but the name you would like to be placed on checks, and how you would like request letters to be addressed. Oftentimes, online writers rely so much on their email addresses and contact details that they forget to put their names down.
- Give your website address, if you have a website. Direct your prospective clients to formal samples of your writing – not to your informal blog where you have details of what happened during your day, all in “Net-Speak.”
- Make your pitch – a one to three sentence proposal that shows readers what makes you and your writing unique. Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. Others call it the “Elevator Pitch,” or what you would tell a prospective client if you were caught for a few seconds together on the elevator.
The key to making a pitch is brevity: say in a few words all that makes you special.
- Make a call to action by inviting people to visit your website and take you on as a writer. This can be done in a simple sentence that will tell prospective clients that you are the person for the job and that if they do not take you on, they will regret their choices for the rest of their lives (of course, in not too many words).
- Lastly, give your contact information. Give only your professional email addresses, not your “cute” e-mail addresses, such as email@example.com. This does not reflect well on your credibility as a writer, and it will make you appear juvenile, no matter how “cute” your e-mail address is. Stick to firstname.lastname@example.org (Yahoo and Gmail are acceptable providers). If you do not have such an address, get one.
“Your Name” email addresses are not only more professional-looking, but they are also easier for your busy clients to remember.
If you follow your writing rules when making your resource box – that is, if you keep it short and to-the-point, you’ll be sure to get a lot of clients clamoring for your services in no time. All you have to do is advertise well and frequently, and make your writing shine.
Where can you market your services? There are lots of online freelance sites where you’ll find people looking for article writers. The two most popular are Fiverr and Upwork. Upwork pays better prices generally but you could also demand generous sums on Fiverr once you establish yourself. The secret with Fiverr is offering your services at low or even giveaway prices at the start and when you establish your reputation for quality articles, you can demand premium sums per article. I am much familiar with Fiverr. It is great for business.
You can also find business at the “Warrior For Hire” sub-forum at warriorforum.com. This is a forum dedicated to internet and affiliate marketers and it has lots of traffic. Once you’ve established yourself, you are bound to get lots of work.
Search for “article writing jobs” or “article writing services” groups on Facebook. There are lots of groups on Facebook involved in content creation. Join as many as possible and promote yourself. Also, apply for offers submitted which seem attractive to you and are certain you can carry out.